There are various factors to take into account when looking for a company to create your new website. The primary factors include cost, quality and location.

The cost is paramount. As with any form of marketing, web marketing is innately speculative and there is no guarantee what the return on that investment will be. Consequently, it is sensible to seek for a solution that provides fantastic value for money, in order to keep the risk to an absolute minimum.

The quality of the design is equally important. After all, there is no point making the investment if the design is too poor to ever achieve the significant return you would hope for. There are two main aspects to great website design. First of all you must consider the aesthetics; it needs to be visually stunning and instantly make an impression. Secondly we have the marketing considerations. There is no point having a site that looks the part but serves no practical purpose. You must consider what the desired behaviour of the user is and structure the site accordingly, with the right calls to action in the right places.

Finally we must take into account the location of the website design company. This is because it is crucial you can meet them in person in order to ensure they have a sound understanding of the key objectives of the site, and how these fit into the broader marketing goals of the organisation.

Enter Leicester. Based in the heart of the midlands, only ten minutes from the M1 and with a train straight into London, there couldn’t be a city more convenient to travel to and from. Then we have the cost. Leicester is well known for its low operating costs for businesses and these are reflected in the great prices web design companies are able to offer. Finally there is the quality. Leicester is an absolute hot bed for the creative industry, with a brand new facility in the heart of the city, Phoenix Square, that specialises in digital media services.